Easy to make, delicious to eat, just need to grab the Betty Crocker Pancake Mix. These traditional pancakes are so easy to make, and perfect with all your favourite toppings, best to be served or consumed during the breakfast hours or any time you feel like. Betty Crocker has been a cultural icon and part of families' food traditions--not to mention a trusted source for recipes and homemaking know-how--for more than 90 years. In 1921, a promotion for Gold Medal flour offered consumers a pincushion resembling a flour sack if they correctly completed a jigsaw puzzle of a milling scene. The Washburn Crosby Company, a flour-milling company and largest predecessor of General Mills, Inc., received thousands of responses and a flood of questions about baking. The name Betty Crocker was created to personalize responses to consumer inquiries.