Close Up Active Gel Menthol Chill offers you the reason to get close and flaunt dazzling smile on your face. The paste has been formulated with Gel and enriched with the goodness of Menthol that offers you fresh breath for a prolong time and fights with germs and cavities, hence keeps your teeth healthy and sturdy. Flouride present in this paste whitens your teeth. Close Up is the original youth oral care brand of Unilever Arabia and Middle East. It is one of the first brands targeting youth in the oral care market globally, with an edgy and youthful image which stays relevant till date. In 2006, Close-up Limited Edition launch in Arabia redefined the toothpaste market with its unique new flavors: Choco-loko, Tangerine Burst, and Lychee. It brought excitement and life into the rather boring toothpaste category and helped the brand achieve record sales and shares. One thing remains constant: Close-up is still symbolized by attractive white smiles in very close situations.