Everest Coriander powder is a perfect blend of fresh aroma and green colour. Coriander powder is widely used to give Indian curries its distinct curry flavor. The flavor of Coriander powder combines lemon and sage, with a slight sweet touch. It is a cooling spice. Coriander is native to the editerranean area. In India, Gujarat, Rajasthan, Andhra Pradesh, Tamil Nadu and Madhya Pradesh are the major producers of Coriander powder. In Indian cuisine, it is the taste, aroma, color of the spices used, that plays a significant role in the most dishes. Masalas are a blend of a number of spices, such as chilli, turmeric, pepper, clove, and so on. Given the variations in the taste and cuisine across India, masalas have to meet the taste of each ethnicity or the regional group. Everest has been in India for over 45 years, and has shaped the preference for branded spice in a country where home-made blends were the norm since time immemorial. It is known that over 20 million households regularly use Everest spices that are available in around 400000 outlets in more than 1000 towns across India. Over the years, Everest Masala has won many awards such as Superbrand (thrice in succession in 2003-04, 2006-07, and 2009-10), Consumer Reaction Award (twice in a row, in 2004 and 2005), and others. Everest is the only Indian spice brand that holds the distinction of being the largest-selling and the most preferred brand on a continued basis.