Go wild with the strong and invigorating smell of Axe Wild Spice Deodorant. Enjoy the spicy fragrance whole day long by spraying Axe Wild Deodorant. Axe is a cool, iconic brand launched in India in 1999 with Axe Deodorants. It is the largest selling male deodorant in India & has a variety of male grooming products such as Axe Aftershave Lotions & Axe Body Wash. Unilever's research and development teams work with a panel of 'expert noses' to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren't just developed in the lab. Every aroma is tested on the target audience - real women. Every year, a new Axe deodorant fragrance is launched, combining seductive scents with the latest technology from the irresistible chocolate-inspired Dark Temptation fragrance to the stimulating Axe Rise range.