About Close Up Fire-Freeze Ultimate Long-Lasting Freshness 150 g
Close up comes with a new Fire Freeze Long-Lasting Freshness that marries a mad red gel which causes a distinct warming sensation, with a chilled blue gel bit that works to cool your breath. This paste has been enriched with the, active ingredients that deal with awkward odour-causing bacteria to provide an even more intenser cooling sensation, meaning you get some seriously long lasting freshness. Close Up is the original youth oral care brand of Unilever Arabia and Middle East. It is one of the first brands targeting youth in the oral care market globally, with an edgy and youthful image which stays relevant till date. In 2006, Close-up Limited Edition launch in Arabia redefined the toothpaste market with its unique new flavors: Choco-loko, Tangerine Burst, and Lychee. It brought excitement and life into the rather boring toothpaste category and helped the brand achieve record sales and shares. One thing remains constant: Close-up is still symbolized by attractive white smiles in very close situations.